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March 25, 2011
Kathleen Ryan Mufson
Director, Corporate Citizenship

 
 
Quick! What comes to mind when you hear the terms Corporate Social Responsibility, Corporate Responsibility, Sustainability, Corporate Citizenship, and, my new favorite, Corporate Social Intelligence? Did you answer environmental stewardship? Perhaps philanthropy and volunteerism sounded right. Governance? Diversity? Ethics?   Maybe you thought about all of these and more.   When it comes to nomenclature, this is an area with many evolving terms, but given its dynamic role in driving value for companies and communities that’s probably a good thing.
 
On Tuesday, I participated in an engaging roundtable discussion on “Driving a Strategic CSR Agenda.” The event, sponsored by the Communications Executive Council of the Corporate Executive Board was hosted by Chevron Corporation in their Washington, D.C. offices.   The other participants and I were eager to learn new approaches to aligning CSR with business strategy and objectives. The forum did not disappoint. 
 
The discussion was thought provoking, challenging companies to focus on strategic innovations, employee engagement and strong alignment to the business. Other takeaways drove home the importance of structured stakeholder engagement and staying true to your company’s culture.
 
One thing is clear: Companies who embrace, embed and nurture this strategic business function are on the right path for competitive differentiation and success in the 21st century business environment.
 
At Pitney Bowes, we’ve been leading in CSR since before the first term was coined. We understand its value to our business, our strategy, our employees, and our relationships with customers and community partners. More important, we continually look for ways to further advance our results and drive positive change in our communities.
 
For the latest on Pitney Bowes’ CSR efforts go to http://www.pb.com/responsibility, and feel free to share what your organization is doing to drive positive change in the community.