Pitney Bowes to integrate its location intelligence technology with SAP HANA® by signing strategic global OEM agreement
STAMFORD, Conn., May 05, 2014 - Pitney Bowes Inc. (NYSE:PBI) and SAP (NYSE:SAP) today announced a strategic partnership by signing a global original equipment manufacturer (OEM) agreement, where Pitney Bowes will develop next generation geospatial and location intelligence solutions using the SAP HANA® platform. As part of this agreement, Pitney Bowes will develop and market new Business Intelligence (BI) and mobile solutions that run on SAP HANA and market these solutions in priority markets, industries and geographies.
By combining the power of location intelligence and the agility and simplification that SAP HANA delivers, Pitney Bowes will offer customers real-time access to data that is designed to enable strategic and informed decision making. As a growing number of businesses use data for competitive advantage, there is an increasing need for reliable, accurate and secure technologies that convert everyday information into valuable insights. Analysts at IDC predict that the market for Big Data solutions will reach $16.1 billion in 2014, growing 6 times faster than the overall IT market.1
SAP technologies converge database and application platform capabilities to transform transactions, analytics, text analysis, and predictive and spatial processing so businesses can operate in real time. Pitney Bowes location intelligence solutions help unearth non-obvious relationships between specific locations and data to improve the customer experience and drive increased loyalty. By bringing these powerful capabilities together, Pitney Bowes hopes to solve the complex business challenges of customers in key industries.
“Through this strategic agreement with SAP, we are furthering our commitment to clients by helping them become more competitive and successful with the strategic use of advanced data and location technologies,” said Mark Wright, President, Digital Commerce Solutions, Pitney Bowes. “The Pitney Bowes team is excited to work together with SAP to unlock the power of data through a platform that combines enriched business data with our spatial capabilities.”
Pitney Bowes will bundle and sell SAP HANA licenses with its Spectrum Spatial product. The spatially enabled solutions running on SAP HANA will help telecommunications companies build more profitable coverage maps, help Consumer Product Goods companies refine their supply chain processes, and offer oil and gas providers a way to optimize product and pricing strategies.
As new solutions are developed and introduced, clients will be given greater choice and flexibility, while being empowered to take advantage of new innovations with more ease. Industry trends like the Internet of Things (IoT) and Big Data create ongoing demand for new solutions that help businesses to process and analyze large volumes of transactional and location-enabled data.
“SAP is excited to collaborate and partner with Pitney Bowes,” said Mark Ferrer, Executive Vice President, Ecosystem and Channels, SAP. “By combining the power of SAP HANA as a platform with Pitney Bowes location services through Spectrum Spatial, we can help businesses heighten the experience they offer to customers and employees. This exciting collaboration will provide unmatched real-time data and services in areas ranging from asset management to customer loyalty.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size and large firms that help them connect with customers to build loyalty and grow revenue. Many of the company’s solutions are delivered on open platforms to best organize, analyze and apply both public and proprietary data to two-way customer communications. Pitney Bowes includes direct mail, transactional mail and call center communications in its solution mix along with digital channel messaging for the Web, email and mobile applications. Pitney Bowes: Every connection is a new opportunity™. www.pb.com.
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1 IDC webcast on Big Data and IT spending trends delivered by Dan Vesset and Ashish Nadkarni in December 2013.