IRONMAN Goes Global with Ecommerce Solutions from Borderfree, a Pitney Bowes Company
Consumers Can Now Easily Shop for IRONMAN® Apparel, Gear and Accessories from More Than 220 Countries and Territories
TAMPA, Fla. & STAMFORD, Conn., November 18, 2015 - IRONMAN, one of the world’s leading participation sports brands, today announced it is utilizing Borderfree, now a part of Pitney Bowes Inc. (NYSE:PBI), to expand its online merchandise sales internationally. IRONMAN is using Borderfree’s global ecommerce software and international shipping services to offer their customers a simple and seamless shopping experience to purchase apparel, gear and accessories in over 40 currencies from more than 220 countries and territories around the world.
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“With over 240,000 registered athletes representing more than 155 countries, it is imperative for us to be able to fully serve our global participants and their family and friends. Our collaboration with Borderfree is enabling us to reach more athletes and supporters around the world by offering a simple shopping experience on IRONMANSTORE.com,” said Jennifer Mocerino, President of Merchandise for IRONMAN. “By expanding internationally, more consumers can experience the lifestyle and unique quality of the IRONMAN brand with the products we offer.”
Global customers can view their order total, including shipping fees, customs tariffs and taxes, at checkout. The total is guaranteed at the exchange rate set when orders are placed. Shoppers can choose to pay all duties and taxes upfront during the buying experience or upon delivery when they receive their purchased items.
“We are proud to support IRONMAN’s global growth to make shopping possible for their athletes and fans around the world,” said Lila Snyder, President, Global Ecommerce, Pitney Bowes. “By simplifying the complexities associated with international ecommerce, we are helping this iconic sports brand create a global shopping experience consumers expect.”
Founded in 1978, IRONMAN started as a single race and has grown to an international sensation with more than 250 events in over 30 countries and now includes five unique brands: IRONMAN®, IRONMAN® 70.3®, Iron Girl®, IRONKIDS®, and 5150™ Triathlon Series.
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes. For additional information, visit Pitney Bowes at www.pb.com.