TRACK Taps Pitney Bowes for Digital Transformation of Customer Engagement Marketing Services
Among the First Advertising Agencies to Deliver 1-1 Interactive Personalized Video
MEDELLIN, Colombia, April 12, 2017 - Pitney Bowes Inc. (NYSE:PBI) today announced that TRACK, the collaborative digital marketing network dedicated to CRM, Customer Loyalty and Data, has entered into an agreement with Pitney Bowes to license technologies that will drive the digital transformation of its customer engagement services. The marketing network will implement two-way multichannel interactive campaigns, including 1-1 interactive personalized video, to maximize customer engagement for global brands.
According to a report from Cisco, video will account for 80 percent of web traffic by 2019. And, Axonn reports that 70 percent of customers view brands more positively after watching interesting video content. Aligned to this growing trend and market opportunity, Pitney Bowes assists clients across a variety of industries to create real-time video experiences that deepen customer relationships.
“This is the future of marketing. Compelling digital content that gathers intelligence from the customer helps us create relevant campaigns that maximize customer engagement,” said María Alejandra Mora, Head of TRACK Colombia. “With the digital transformation of our marketing services, global brands will deploy relevant campaigns that deliver measurable results quickly and ROI. We look forward to leading the way with these customer engagement technologies from Pitney Bowes.”
“Global brands are competing in both the physical and digital worlds of commerce. TRACK is among the first advertising agencies with personalized interactive video capabilities,” said Greg Van den Heuvel, Chief Operations Officer of Software Solutions for Pitney Bowes.
TRACK will leverage Pitney Bowes Portrait Dialogue and EngageOne Video solutions to craft two-way multichannel campaigns that convert leads into sales, and move customers to the next relevant touchpoint in their brand experience. They will do this by transforming each of their clients’ marketing campaigns into a multichannel interactive customer experience that targets high-value customers and prospects, communicates through each customer’s preferred channel and device, delivers customer responses and requests into existing intelligence platforms, and applies each response to create the best next communication.
The Pitney Bowes Portrait Dialogue solution is a customer interaction solution that converts disparate customer interactions into a connected two-way dialogue, across all channels, for greater customer engagement. EngageOne Video acts as both a customer service and sales and marketing resource, while empowering viewers to create their own experiences through self-selection of topics and actions relevant to that individual’s needs. Available around the clock for the always-on customer, EngageOne Video is developed for the individual consumer and can be accessed through any device they choose.
For more information about Pitney Bowes’ Customer Engagement marketing solutions, please visit http://www.pitneybowes.com/us/customer-engagement-marketing.html
TRACK is the collaborative digital marketing network dedicated to CRM, Customer Loyalty and Data with offices in Brasil, Colombia, Chile and Perú. In Latin American markets their aim is to transform communications and conventional marketing. TRACK works in Colombia side by side with Multisponsor with a clear purpose: to create connections in real time with the consumer, with allied brands, employees and the channel utilizing all the possibilities of social data.
About the DDB Latina Group
It is the leading communications group in Latino markets around the world, and delivers business solutions for its customers through its companies including DDB, Tribal, Alma DDB and BIG. The DDB Latina Group is a pioneer in the industry, unifying the markets of Latin America, US Hispanic and Spain under a unique vision inspired by culture and not geography. It has 33 offices in 22 countries. Its operating model is based on “Triples,” in which strategy, technology, and creativity merge to create innovative ideas that generate a high level of influence for its brands, including the most recognized in the region and in various industries. In 2015 its network won numerous awards at major advertising festivals; Holograms for Freedom became the most awarded campaign at the International Festival of Creativity in Cannes and El Ojo de Iberoamerica. The DDB Latina Group is part of Omnicom Inc. (OMC)
About Pitney Bowes
Pitney Bowes (NYSE:PBI), is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce. Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients can access the broad range of Pitney Bowes solutions, analytics, and APIs to drive commerce. For additional information visit Pitney Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.