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January 11, 2012

Myth, Reality, and the U.S. Postal Service

by Matthew Broder
VP, External Communications
Twitter: @ctwordsmith
Once upon a time, virtually everyone thought that the Earth was the center of the universe. And why not? From the human perspective, the Earth is unimaginably vast, stretching to the horizon and beyond, while the Sun and the Moon seem relatively small, and appear to traverse the ‘fixed’ Earth’s sky. Of course, as science advanced and people began to understand new concepts of space and time, a new paradigm emerged to replace this archaic idea.
 
I couldn’t help but think about this as I read Thomas Sowell’s attack on the U.S. Postal Service (USPS) on the website of the New York Post. His arguments are based on only the most superficial interpretations of the market for sending physical information and goods from one place to another, and it’s important that more complete analyses be heard as well.
 
Sowell perpetuates the myth that, somehow, privatization of postal delivery will lead to “cheaper or better” mail service. He cites the profitability of FedEx and UPS—both great companies—as evidence that the private sector would trump a government service.
 
Cheaper? As of Jan. 22, the USPS will charge exactly forty-five cents to send a confidential, hack-proof message from anywhere in the U.S. to anywhere in the U.S. It’s a good deal for consumers, and it’s an even better deal for businesses that use the mail to communicate with their customers or reach out to prospects. In fact, it’s about the lowest first-class postage rate of any industrialized country, and helps make the USPS a major economic engine.
 
Sowell might also ask executives at FedEx and UPS whether they want to take on the USPS’s duties, particularly at 45 cents per piece. The brilliance of their business models is that they have accurately segmented the mailing and shipping market, and identified those customers who are willing to pay more for the speed and transparency they offer. Sowell may not realize that even these iconic companies are increasingly turning to the USPS for last-mile package delivery in less-profitable markets. 
 
What if Congress changed the law and allowed any private delivery company to transport mail, as Sowell recommends? Here’s what would happen: sharp entrepreneurs would offer competitive services for urban and wealthier suburban markets, where they wouldn’t need huge fleets of trucks or lots of employees to serve a large number of customers. Elsewhere they would either charge more, or leave the territory to the Postal Service, which would effectively get the leftovers: rural areas, and lower-income urban and suburban areas, where service levels would be even harder to maintain absent the revenue generated by more profitable urban business centers. In short, some customers would win, but many would lose, and it would fall to the government to support those negatively affected.
 
Sowell’s argument ultimately is an attack on the whole concept of community. He writes: “If people who decide to live in remote areas don’t pay the costs that their decision imposes on the Postal Service, electric utilities and others, why should other Americans have to pay those costs?”
 
Let’s follow this logic: if I ‘decided’ to live in New Orleans before Hurricane Katrina, I shouldn’t expect any help from anyone outside the storm’s path? If I ‘decided’ to hike in a national park and was injured in a fall, I shouldn’t plan on a park ranger coming to assist me? If I ‘decided’ I wanted to go to college but couldn’t afford it, I shouldn’t count on any government loans to help close the gap?
 
Do any of us really want to live in a country like that? I don’t.
 
Make no mistake, the Postal Service is in trouble and needs reform. The private sector probably has an important role to play in those reforms, particularly in back-office operations, but Sowell’s ideas will only make things worse. America needs a strong postal network to get the mail to and from every address in the country at a reasonable price. If Sowell argues otherwise; well, he might as well try to argue that the Earth is the center of the universe.


Displaying comments 1 - 5 of 26:


Bob Allen said...
Mr. Broder's comments are insightful and long overdue. The drumbeat of attacks on the U.S. Postal Service is just one part of a larger assault on the idea that government plays a vital role in this democracy. Granted, government operations at all levels are often inefficient amd not all public employees are as dedicated and hard-working as the public has a right to expect. Nevertheless, there are some roles, e.g., national defense, public health, and the maintenance of the transportation infrastructure, that only government can fulfill. The vast majority of public employees, including U.S. Postal Service employees, take pride in their work and recognize that they serve the public. Capitalism is the greatest engine of progress known to history but even those economists who are viewed as its most vocal champions, e. g., Adam Smith and Joseph Schumpeter, recognized a vital role for government in liberal, capitalist systems. This recognition is sorely lacking in radical critics who want to dismantle government at all levels. Thank you, Mr. Broder, for bringing much-needed sanity and moderation to this public discussion.
2/3/12 at 11:42 AM

Dave Thomas said...
Very well said and again common sense rises to the top. This is a great example of leadership and your comments make us feel proud to be the champions of Customer Communication Management. Thank you
2/3/12 at 8:40 AM

Terrance Johnson said...
Mr Broder,Your Blog on the USPS was great and to the point. One thing I would like to point out and that is the USPS was never meant to be a business it was set up to be a service to the american people. It was where an US VET could go to secure a job after serving their country, providing they met the qualification. Also the USPS does not take one penny from the american people in taxes, it is an self supported entity the US government borrows monies from the USPS Thfift Savings Plan on a regular basis. Maybe if the government left that money along the USPS would be in better financial situation.
2/2/12 at 8:38 AM

Chris Saturia said...
In my opinion the postal service needs a SERIOUS revamp. The problems we encounter on a daily basis is staggering!! Missing mail, terrible customer service, long lines, and damaged products. Its time for a new improved Post office...and hopefully some classes on offering great customer service...
2/1/12 at 6:50 PM

Matt Broder said...
My thanks to those who posted such thoughtful comments on this blog. I think it's very important for there to be more facts and fewer rumors out there about the Postal Service. It's an important institution and is crucial to our economy. Thank you again for commenting.Matt Broder
1/19/12 at 4:37 PM

Jutta VanMatre said...
Great job and thank you for supporting us!!!!
1/14/12 at 6:27 PM

Mark Hennessy said...
Well written and to the point!
1/13/12 at 8:26 AM

Marilynn Reeves said...
It will be a sad day when there is no longer a Postal Service, but I think the powers that be are working hard in that direction and don't really care---as long as it benefits them.
1/13/12 at 1:32 AM

Robert Tomey said...
I Am Glad To See Someone Else Read His Article .The Public Realy Does Not Know Or Realize The True Facts About The Postal Service Or What Damage Changing Overnight Service Will Do!! There Are Alot Of Problems With The Post Office Right Now ,Including Overpayment Of Our Retirement Fund Buy Billions. Congress Has To Change The Law That George Bush Signed In Office And The Post Office Will Be Able To continue Without Consolidations And Closings!!!
1/12/12 at 11:06 PM

Rich Kowalewski said...
Finally! A cogent, practical, realistic commentary on this situation.
1/12/12 at 12:44 PM

Rudy said...
Mr.Broder is correct in every aspect. Great article!
1/12/12 at 10:39 AM

Arthur J Baker said...
What congress needs to do is reverse all the damage that it has inflicted on USPS.Starting with the money it took from the USPS when it was making a profit.Return the 75Billion overpayment,The 5.5billion payments for 10 years.The revenue forgone it hasn't payed for since the 90s.if this is done The USPS debt woul be gone.AJ Baker oh one more thing they could reverse the Civil service offset.I have to pay 10,467.34 to buy back my military time so it can be counted towards my retirement(2,088 what i actually owe in social security taxes to be paid to CSRS and 8,378.82 in interest on that same money)How they come up with that figure nobody is telling but it looks insane.
1/12/12 at 10:38 AM

Grannybunny said...
Thank you so much for your thoughtful, effective, response to Sowell's attack on USPS, especially for pointing out that his position was based only on opinion and not facts.
1/12/12 at 9:20 AM

joewatusi said...
The input from customers is a combination of anger at the long lines, and under worked /overpaid Supervisors, telling customers there is no help ( when the help is standing where the Customers can see them,) you see it is mismanagement at all levels, the above scenario includes taking 3,4 or all clerks on duty in a station from the windows to throw box mail,and leaving one clerk on the windows, with lines out the door, why?, because Firms and individual box holders have paid for the Boxes or to hold and pick up mail, a contract in effect, and you the Customer have no contract, there is no contract that says Customers will wait how long in line,and the employee on the window may not get a lunch or rest break by way of threats and intimidation, while the other clerks are sent home or somewhere else, as if they do not exist, smoke screen and mirrors. USPS management as for instance in Buffalo NY (District), are fanatical to show less and less hours on the windows at stations / Post Offices, so they can get the Incentives and Bonuses, promotions and whatever ?, at the cost of Customer Service, it is a self destructive course.The offer of early outs and Incentives to those who are close to retirement would make sense, the USPS does not have to wait for Congress, but they have made life so miserable for craft employees, they hope they might drop out, a volatile situation.
1/12/12 at 6:42 AM

free willy said...
it is amazing how stupid the public is to the political manipulation directed towards the the postal service. who would pay for the postal inspectors that make wages comparable to the F.B.I. also the O.I.G. that oversees the USPS. just paying for all the equipment required to deliver mail on a weekly basis is astronomical. Congress is simply responding to the lobbyists that grease their pockets. Arab spring is just around the corner. wake up america .
1/12/12 at 1:59 AM

Cheryl Foxhall - Ingram said...
The USPS are hard workers and we deal with a lot by handling the mail. The carriers especially deal with the most weather, dogs chasing us or bitting us, people stealing mail or even the mail trucks, and some dissatisfied customers threating our lives. I feel everyone should think before talking. "If the cost of living stop going then maybe our prices will stop going up. The USPS is doing a fabalous job seeing to everyone across this nation getting the MAIL/PACKAGES we are not lazy, WE ARE HARD WORKERS."
1/11/12 at 8:06 PM

Thomas Linton said...
I have been a Postal Employee for 25 years. In the 1970's the Postal Service looked to improve delievery and service to it's customers by building and installing distributation centers, to get them their mail faster and more efficient. Now, to "save money", they want to go back to the 1970's, and due away with over half of these centers, and move first class mail from overnite in these areas to two, three or four day delivery. So, if you want to send Mom a birthday card across town, or nearby city , now gets there the next day, may now take three days..Customers seeing this will, send what they can through UPS, FEDEX...etc, and the Postal Service will lose money, not save money. Then, with this happening these companies will not be able to handle the load, as they can not handle the load they have now. WHY ? because these same companies make DAILY drop offs to POST OFFICES all across the country, because they don't want to spend the time delivering to remote areas, and places with a high number of stops. Our elected officials need to wake up and take the correctactions to correct this problem and clean house on upper management, so that better, and smarter choices are made, and carried out....before it's too late for ALL of US...
1/11/12 at 7:51 PM

Alana Joseph said...
I never "decided" to become handicapped, but the post orifice makes me pay for it every time I get a package. Unlike FedEx and UPS which both deliver to my door, USPS expects me to go all the way to the mailroom in my building, at their convenience, to pick up packages. If I'm unable to do that, they expect me to go to the post orifice to pick it up! So much for the Americans with Disabilities Act! Lately, they can't even be bothered to deliver circulars and other advertising materials. They just throw it into a box and leave it on the floor for residents to pick through! I can send you pictures, if you'd like! You can find it here:http://www.facebook.com/photo.php?fbid=263674410348089
1/11/12 at 6:40 PM

Norma Stewart said...
Hell, yeah!! Someone who finally understands the Postal Service. Who are you? More importantly Where are you? This was a great article...Thanks
1/11/12 at 6:37 PM

des worthit said...
Sowell you are an idiot.
1/11/12 at 6:37 PM

Alice said...
I do NOT agree with Sowell
1/11/12 at 6:34 PM

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