AAA Southern Region
The Auto Club Group's Southern Region-serving, Florida, Georgia, and Western Tennessee- offers roadside assistance, travel planning, insurance and other financial services to more than 6 million customers. With nine business units (including member aquisition, renewal, travel, road service calls, rewards, market data, insurance, other product sales and public relations), the non-profit member service organization analyzes volumes of customer data to inform business strategy for improved operations.
Each business unit within the organization relied on the Advances Analytics team for data access and analysis, as well as for statistical model development. The company required easy-to-use technology to help the modeling team to respond more efficiently to inquiries and also needed a solution that would allow many of these requests to become self service. The company selected Pitney Bowes Software's Portrait Miner and Portrait Self Service Analytics to enable fast actionable insight and the democratization of data.
Company-wide, The Auto Club Group Southern Region was challenged to double sales targets in order to meet revenue goals. The Advance Analytics team which supports the internal business units with predictive models and ad-hoc analytics, acknowledged however that using the traditional statistical tools the turn-around time could be up to six months to complete just one modeling project.