US Department of Health
In 2009 the US Department of Health (DOH) piloted a regional program to explore whether people who were drinking at risky levels could be persuaded, through interventions, to self-regulate their intake. The pilot invited a defined segment of the population to request a booklet called “Your drinking and you”, which outlined the facts about alcohol and steps to help reduce intake. The profile of responders was compared to the profile of people who have the highest tendency to be admitted to hospital as a result of harmful drinking. Analysis clearly showed that the profile was one and the same and sign off was given to roll out a national awareness and support program.