The USMC strategically plans and deploys recruiting resources for optimal results. Mapping analysis reveals target populations; district territorial boundaries; travel distances for recruiters; and, real estate mapping for USMC facilities. Each strategy and execution is designed so each recruiter may identify, attract and enlist the best and brightest of America’s young men and women for tomorrow’s Marine Corps.
The USMC team recognized that they needed to improve the recruiting program’s efficiency when they reviewed the strict applicant qualification standards, shifts in population demographics and competition from other branches of the military.
They knew that mapping analytics would deliver key insights and implemented Pitney Bowes Business Insight’s MapInfo Professional.
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