So what would happen if you eliminated or really whacked the copays for drugs that can really make a difference in people’s health? Well, as postage-meter maker Pitney Bowes found out, it helps.
By removing the copays, which averaged about $24 a month for the statins and $17 for the Plavix, the company was able to raise the number of days the drugs were taken by about 3 percent for statins and 4 percent for Plavix.
Read the full article by Scott Hensley here.