Deadline Nears for Small Businesses to Enter Contest to Win Pitney Bowes Customer Communications Makeover
STAMFORD, Conn., July 12, 2011 - Small business owners who want to be considered for the Pitney Bowes Inc. (NYSE: PBI) pbSmart™ Small Business Communications Makeover Contest have until midnight July 19th to enter online. Five Grand Prize winners will win a customer communications plan makeover valued at $10,000 that will help each business improve its customer communications to better position them for growth.
In a recent survey released by Pitney Bowes, small businesses were found to need help getting started using new communication channels, with 72 percent saying they would do more if they had the right tools. Winners of the contest will have direct access to products, services and counsel that designed with their needs in mind.
The contest includes both small business marketing expert panel judging and social voting components with each counting for 50 percent of the score. All entries received to date are viewable online at www.pbsmartessentials.com/makeover and are generating support from the online public who are encouraged to vote for their favorites.
“There is still plenty of time for small businesses to enter and have online voters nominate them and their story in order to win. Winning this type of expert, customized marketing assistance has the potential to significantly alter the future in a positive way for our five winners,” said Neil Rader, Vice President and General Manager, Small and Medium Business, Pitney Bowes.
To enter, small business owners need to visit www.pbsmartessentials.com/makeover, click on the Get Started button, complete the entry form and answer a brief questionnaire to qualify. Each entrant must submit a photo of themselves in their place of business and either an essay of up to 300 words or a 60-second video, in each case explaining why the business is the best candidate for the Small Business Makeover.
The Grand Prize winners will receive a full-day consultation and planning session with renowned small business experts Jane Applegate, Melinda Emerson, known to many on Twitter as SmallBizLady, and Phil Simon, author of The New Small. Together with a team of Pitney Bowes communication specialists, the experts will assess each grand prize winner’s existing communications strategy and provide custom coaching to develop a program that suits their unique needs.
They will also receive one-year of free access to the pbSmart suite of customer communications tools, including pbSmartPostage™, a cloud based postage solution for shipping and mailing, pbSmartMarketer direct mail tool and pbSmart™ Connections email marketing software.
In addition, 20 First Prize winners will receive one-year free access to the pbSmart suite of products, valued at $2,500, and have their businesses featured as part of the pbSmart™ Essentials online community.
Pitney Bowes recently launched pbSmart Essentials, an online resource for small businesses that provides knowledge and tools to create opportunities to achieve their business goals. It helps businesses connect with customers, expand their customer base, streamline processes and grow their business utilizing multi-channel communications tools. Providing small businesses with the opportunity to grow through improved communications tailored to their needs is part of Pitney Bowes’s ongoing commitment to the small business community.
About Pitney Bowes:
Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs more than 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com