Expanded Customer Offerings from Pitney Bowes Take Center Stage in New Ad Campaign
STAMFORD, Conn., January 26, 2009 - In a new advertising campaign to debut on January 30, Pitney Bowes Inc. (NYSE:PBI) highlights its expansion from core mailing solutions to encompass capabilities beyond those traditionally associated with the company. While the campaign’s primary message is that Pitney Bowes is broader than mail, the headline on each ad—“There’s a lot more here than you think”— drives home the breadth and depth of solutions the company now offers its customers.
“This campaign accentuates the connections we create to drive business results for our customers,“ said Juanita James, chief marketing and communications officer, Pitney Bowes Inc. “Although the campaign proudly recognizes our core mailing capabilities, we also aim to achieve a change in customer perception of the organization and an appreciation of the breadth of our offerings beyond mail. Pitney Bowes’ portfolio of offerings has significantly expanded to pinpoint and fulfill the unique business needs of individual customers.”
The advertising campaign will have two phases, the first focused on the organization’s customer offerings and the second, slated for release in the spring, will be focused on the company’s corporate citizenship efforts. Nine versions of the new ads depict Pitney Bowes’ link with its mailing heritage, represented by a white envelope, and its enhanced capability shown by an object or scene coming out of the envelope, such as a strikingly colorful bouquet of flowers, or a rocket launch, among others.
In addition to the headline on the ad, the copy at the bottom informs readers of the specific business capability the image addresses, whether it’s data integration, software, address quality or document management and storage. All the ads direct readers to visit a companion website at www.pbconnect.com.
HSR Business to Business Inc. in Cincinnati helped develop the campaign, which will include placements in print and online media. An integrated marketing campaign will supplement the advertising, and include events, webinars, direct mail, public relations and more.
About Pitney Bowes:
Pitney Bowes is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 36,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6.4 billion. More information is available at www.pb.com.