Independent Research Firm Ranks Pitney Bowes Software as a "Strong Performer" in Cross Channel Campaign Management
TROY, N.Y., February 07, 2012 - Pitney Bowes Software, a global leader in customer data, analytics and communication software solutions, today announced that it was ranked a “Strong Performer” in the January 31, 2012 report, The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012.
In the evaluation of its Portrait Suite of products, Pitney Bowes Software received its top scores for “data management”, “financial” and “interaction management”.
“Portrait Suite offers strong performance in analytics, interaction management, and inbound and outbound dialogue across a variety of channels,” wrote Robert Brosna, senior analyst, Forrester Research, in the report. “Through a partnership with Centric Solutions, the company has proved that the product is capable of real-time analysis and presentation in highly novel, cross-channel, location-based campaigns via Centrica’s radio-frequency identification (RFID) technology.”
Forrester evaluated the strengths and weaknesses of 12 products from 11 vendors using 81 criteria that were grouped into three high-level buckets including current offering, strategy and market presence. The companies selected were seen as having the capability to meet the demanding Cross-Channel Campaign Management requirements of enterprise class businesses.
“We believe this recognition reflects the strength of our Customer Communication Management offerings,” said John O’Hara, president, Pitney Bowes Software. “We are committed to providing innovative solutions that enable organizations to create a dialogue with customers that can seamlessly switch channels, helping them to build lifetime relationships with their customers.”
Pitney Bowes Software’s offering of dynamic and scalable Customer Communications Management solutions enables business users to manage relevant and engaging communications across all delivery channels for greater consistency, efficiency and impact.
For more information on Pitney Bowes Software’s Customer Communication Management solutions, visit www.pbinsight.com/products/customer-communication-mgmt.
About Pitney Bowes Software
Pitney Bowes Software provides multi-channel solutions that leverage data to create relevant dialogue between organizations and their customers. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.
Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. For more information, please visit www.pbinsight.com and www.pb.com.