Michigan-based Marketing Support Organization Selects Pitney Bowes' Group 1 Software for Change-of-Address Processing
LANHAM, Md., July 30, 2007 - Group 1 Software, Inc., a Pitney Bowes Company (NYSE:PBI), today announced that ICS Marketing Support Services, a Michigan-based provider of marketing support services, has selected Group 1 Software’s VeriMove™ Access, a hosted version of its industry-leading in-house VeriMove™ Move Update software solution, for change-of-address processing.
VeriMove and VeriMove Access enable mailers to reduce returned mail, qualify for postal presort discounts, and provide improved customer service by matching customer name and address information against the most up-to-date change-of-address information available through the USPS® (United States Postal Service®) NCOALink™ technology, and returning the new address if it has changed.
With VeriMove Access, users with mid-size mailing applications can realize the benefits of VeriMove through a hosted ASP solution, while minimizing the internal maintenance and support requirements associated with monthly software and data updates.
“Ensuring that mailing lists are updated to include the most recent change-of-address information is important to our clients for reducing returned mail and improving the effectiveness of their direct marketing programs,” said Ken Orr, senior vice president with ICS. “With VeriMove Access from Group 1 Software, we are able to access Move Update information through a hosted service that is significantly more cost-effective and efficient than an in-house solution for a business of our size.”
“The introduction of VeriMove Access is a direct response to market demand for an ASP-based change-of-address processing solution to complement the successful in-house VeriMove product,” said Christopher Baker, president of Group 1 Software. “By offering change-of-address processing in both in-house and hosted versions, Group 1 Software enables customers like ICS to choose the solution model that best fits their business and mailing requirements – and grows with them as their needs expand.”
VeriMove Access features 48-months of NCOALink data and leverages Group 1 Software’s highly robust, scalable, secure, and reliable HotData platform to offer improved flexibility, control, performance, and security to meet a company’s job processing needs. It also provides an easy upgrade path for customers who may want to bring change-of-address processing in-house in the future.
ICS’s unique blend of data, technical and marketing expertise has helped leading organizations grow their business by:
ICS’s products and services span seven segments:
Please visit www.icshq.com to learn more about what ICS offers and how it can impact your business.
About Group 1 Software
Group 1 Software (www.g1.com) turns data into results, providing innovative software solutions that enable our clients to better understand and connect with their millions of customers, prospects, and partners. Group 1 Software helps over 3,000 organizations maximize the value of customer data to improve profitability, increase effectiveness, and strengthen customer relationships, through consolidating, cleansing and enriching corporate data, and generating personalized business documents for multi-channel delivery, customer care and efficient business processing. Our comprehensive Customer Communications Management (CCM) solutions span from database to delivery, adding value to every aspect of communication and allowing clients to integrate intelligence throughout their mailstream. As part of Pitney Bowes (NYSE:PBI), a $5.6 billion company, Group 1 Software’s solutions are utilized by leaders in the insurance, financial services/banking, GIS/mapping, government, mail services, retail, telecommunications, utility, and other industries, including Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco Insurance, Wal-Mart and Wells Fargo.
VeriMove, Group 1 Software, and the Group 1 Software logo are trademarks or registered trademarks of Group 1 Software, Inc. Pitney Bowes and the Pitney Bowes Process Bar Design are trademarks or registered trademarks of Pitney Bowes, Inc. The following trademarks are owned by the United States Postal Service®: USPS, United States Postal Service and NCOALink. Group 1 Software is a non-exclusive Interface Distributor Licensee of the United States Postal Service. Full Service NCOALink processing is provided by a non-exclusive licensee of the United States Postal Service. All other brand names and trademarks are the property of their respective owners.