Pitney Bowes Announces Customer Communications Management Solutions for Healthcare
STAMFORD, Conn., November 04, 2010 - Pitney Bowes Inc. (NYSE:PBI) today officially launched Pitney Bowes Healthcare Customer Communications Management (CCM), a suite of tailored communications solutions designed specifically to help healthcare insurers and payors reduce healthcare costs, increase revenue and improve healthy outcomes for plan members.
“Pitney Bowes Healthcare CCM provides all the services and tools necessary to deliver healthcare communications to plan members and prospects, efficiently and effectively,” stated Andy Roussel, director, Strategic Marketing, Pitney Bowes Management Services (PBMS). “It helps payors eliminate the challenge of getting the right communication to the right member in the right channel at the right time.”
Utilizing the combined expertise of Pitney Bowes in areas such as segmentation analytics, location intelligence, variable composition, high integrity production, and address and data hygiene, Pitney Bowes CCM offers numerous benefits to healthcare payors in their communications with members. For example, Pitney Bowes Healthcare CCM:
- Helps design and deliver targeted communications to promote healthier behaviors such as preventive screenings and avoiding unnecessary emergency room visits, improve disease management and therapy adherence, and reduce healthcare costs;
- Helps improve compliance and reduce the cost and complexity in creating complex communications packages like Welcome Kits and Annual Notices of Change (ANOCs).
- Simplifies the process to create, manage and produce notices, letters and statements, reducing unique templates significantly, while providing production visibility and control;
- Supports agents and channel partners in growing their business through a web2marketing portal, while helping ensure brand consistency with the insurer or benefits manager;
Pitney Bowes is a nationally recognized pioneer and innovator in the programming and measurement of health and wellness initiatives for employees and their families. In addition, as a founding member of Dossia – an employer led organization dedicated to empowering individuals to make better health decisions and to take action to improve their health and healthcare – the Company seeks to influence healthcare systems for the benefit of plan members, providers and payors.
Healthcare CCM Introductory Video:
White paper: "Using targeted marketing strategies to optimize healthcare plans"
Visit www.pb.com/healthcare/payor-solutions for additional information.
About Pitney Bowes
Celebrating its 90th year of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business. Pitney Bowes is a $5.6 billion company and employs 33,000 worldwide. Pitney Bowes: Every connection is a new opportunity™.