Pitney Bowes Business Insight Announces Unparalleled Household Level Segmentation System
TROY, N.Y., September 14, 2009 - Pitney Bowes Business Insight, the leading global provider of location and communication intelligence solutions, today announced it is teaming with the Gadberry Group, a provider of location-based services and information data products, and Acxiom® Corporation, a provider of interactive marketing services, to deliver enhanced network performance management and customer analytics solutions.
By broadening its demographic data and customer analytic offerings to include the Gadberry Group’s household geo-demographic products, powered by Acxiom’s PersonicX® lifestage segmentation system, Pitney Bowes Business Insight is now providing customers with deeper, more precise demographic data.
In 2006, Pitney Bowes Business Insight teamed with the Gadberry Group to introduce GroundView™ data, a joint demographic data offering that broadly leverages household level intelligence. “By extending our strategic alliance with Pitney Bowes Business Insight to include household level segmentation, we are providing real estate analysts and marketers with accurate, reliable household level market and customer segmentation information,” said Larry Martin, COO, Gadberry Group.
“Accurate sales forecasting and market optimization depend on household level consumer information you can trust. For 40 years, Acxiom has delivered the most accurate consumer insight available, from lifestyles and interests to specific life-stage and likely purchases,” said Todd Greer, senior vice president for Consumer Insight Products at Acxiom. “The combination of our expertise in household level segmentation with Pitney Bowes Business Insight predictive analytics solutions will provide companies with the actionable insight needed to enhance store network performance and customer relationship strategies.”
Integrating household segmentation into Pitney Bowes Business Insight’s product portfolio will provide companies with a more granular look into “people-types” versus the more traditional “neighborhood-types.” Acxiom’s PersonicX, the power behind the joint segmentation offering, differentiates households by customer and demographic characteristics with greater specificity. As a result, companies are better able to identify households that match the characteristics of their best customers, aiding in market potential analyses, location network optimization and store and branch performance management.
“When coupled with the geographic analysis capabilities of Pitney Bowes Business Insight, PersonicX provides us with a level of precision that is unmatched by other geodemographic segmentation systems,” said Seth Hirsch, business intelligence manager, Integrative Logic. “The system adds a new valuable dataset to our tool box.”
"Pitney Bowes Business Insight is committed to providing companies with the highest-quality, accurate data to fuel their customer analytic methodologies,” said Devon Wolfe, managing director of PBBI’s strategy and analytics services division. “Incorporating data powered by Gadberry and Acxiom within our predictive analytics models enables us to provide a comprehensive solution bridging the real estate decision-making and marketing support gap within an organization.”
For additional information on Pitney Bowes Business Insight’s household-derived demographic offerings, please visit http://analytics.pbbiblogs.com/2009/09/03/when-two-worlds-collide/
About The Gadberry Group
The Gadberry Group provides location-based services and information data products, for clients who demand the most current, accurate, and precise household and population data for their site location analysis. MicroBuild™, Gadberry’s patent-pending product, is unique because only MicroBuild™ uses consumer data at the rooftop level to deliver quarterly household and population counts beginning at the census block level.
A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom and PersonicX are registered trademarks of Acxiom Corporation.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE – PBI). With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbbusinessinsight.com and www.pb.com for more information.