Pitney Bowes Business Insight Names Top 10 U.S. Metros Most Likely to Experience Retail Success

TROY, N.Y., December 09, 2009 - With the holiday shopping season in full-swing, Pitney Bowes Business Insight (PBBI), the leading global provider of location and communication intelligence solutions, today announced research findings that predict the top 10 U.S. metropolitan areas most likely to experience quarterly retail sales growth for the remainder of 2009 and into 2010. Pitney Bowes Business Insight compiled the data using MarketPulse™, a market analysis tool that uses current macroeconomic variables to understand and predict store performance.

To predict which U.S. cities are most likely to experience the best relative retail health, Pitney Bowes Business Insight identified the highest-ranked markets for anticipated average quarterly comparative sales growth over the next six quarters in the drug store, high-end, mid-tier and value retail sectors. The following metros have the greatest potential for retail sales recovery and/or growth in 2010:

1. Austin, TX: Regarded as a cultural and economic center, Austin shows consistent healthy growth in gross metropolitan product, personal disposable income and consumer expenditures, ranking the city in the top five for all four retail sectors.

2. Baltimore, MD: This city’s higher than average projected growth in the mid-tier and high-end retail sectors are driven by the projected rebound in gross metro product and employment in 2010.

3. Houston, TX: The largest city in Texas, Houston shows strong comparative sales growth in the mid-tier and high-end retail sectors.

4. Dallas, TX: Buoyed by the growth of disposable income in 2010, increased housing construction and an increase in gross metro product by the second half of 2010, this economic center ranks in the top ten for comparable sales growth for the drug store and value retail categories.

5. San Antonio, TX: Sustained by higher than average growth in gross metro product heading into 2010, San Antonio is expected to be a top market in the drug store and value retail sectors.

6. Washington, DC: Like its neighbor Baltimore, this market is projected to experience an increase in employment in 2010 and continued modest gross metro product growth, leading the way in the value and drug store retail sectors.

7. Seattle, WA: With one of the highest projected increases in gross metro product in the nation, this market shows evidence of renewed growth in the value retail sector.

8. Kansas City, MO-KS: Predicted GDP growth and continued strength in disposable income puts this metro area in the top 10 for the drug, value and mid-tier retail sectors.

9. Providence, RI: This northeastern market is projected to have above average GDP growth for 2009 and favorable growth into 2010, ranking it in the top 10 for mid-tier and high-end retail.

10. Columbus, OH: Fueled by expected growth in the housing market and moderate gross metro product growth, this market is expected to experience growth in the mid-tier retail sector.

“Despite the economic downturn, certain markets have remained strong and others are now showing signs of recovery,” said Devon Wolfe, managing director of Americas strategy & analytics services, Pitney Bowes Business Insight. “With MarketPulse, retailers in all sectors gain access to real-time estimations on how macroeconomic events will affect their specific markets. Our reports enable real estate professionals to track the economic variables that impact store performance, helping them make more profitable decisions about lease re-negotiations, capital reinvestment, store closures and budget allocations.”

To download the report that this press release is based on visit: http://gw.vtrenz.net/?OV6WSXSOC4

About Pitney Bowes Business Insight

Pitney Bowes Business Insight (PBBI), a division of Pitney Bowes Software Inc., provides a unique combination of location and communication intelligence software, data and services that enable organizations to make more informed decisions about customers, competition and market expansion. Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE – PBI). With the industry’s most comprehensive set of solutions for maximizing the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers in today’s global markets. Leading organizations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. Visit www.pbbusinessinsight.com and www.pb.com for more information.

This report contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of PBBI products. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors. PBBI takes no responsibility to update any forward-looking statements.

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