Pitney Bowes Business Insight Signs Agreement with ActivePath to Deliver Customer Communications Management Solutions to Financial Institutions
TROY, N.Y., August 16, 2011 - Pitney Bowes Business Insight, a global leader in customer data, analytics and communication software and services, today announced an agreement with ActivePath™, the developer of a secure two-way email banking systems to further extend its industry-leading customer communications management solutions. Through this alliance, Pitney Bowes Business Insight is now able to enhance its digital communication adoption, increase security around customer communications, improve self-service capabilities and expand cross-sell effectiveness for financial institutions.
In line with Pitney Bowes Business Insight’s mission to “enable lifetime customer relationships” for its clients, ActivePath enables financial organizations to communicate and interact with customers in real time by offering transaction banking and other services within email. With these solutions, banks may improve their online service capabilities and differentiate their customer service using the following features:
- Sending ‘Actionable’ Communications – enhanced, real-time alerts personalized to each customer’s account allowing them to take instant action.
- Saving with Paperless eCommunications – e-statements and documents delivered directly to customer inboxes, saving time, printing and mailing costs.
- Extending Special Offers and Loyalty-building Programs – personalized and event-triggered actionable offers and loyalty-building programs to widen cross-sell products and customer relationships.
“Our goal is to help companies better connect with customers and to enable lifetime customer relationships,” said John O’Hara, President of Pitney Bowes Business Insight. “The innovative additions that ActivePath brings to our customer communications management offerings will help support many of our top-tier financial customers.”
The alliance also enhances Pitney Bowes Business Insight’s customer service offerings by allowing each customer to communicate with a service provider from anywhere, anytime, via their desktop, laptop or mobile device. Customers are now able to simplify transactions with "one-click" payments and other transactions on the appropriate dates within email without logging onto their online banking site.
“Pitney Bowes Business Insight is a trusted provider to Fortune 100 financial services firms,” said Renan Levy, CEO, ActivePath. “This sector requires dedicated solutions to match its demanding customer service and communications needs, and we are confident that our ActiveMail solution will help Pitney Bowes Business Insight fill those needs and surpass expectations.”
ActivePath’s technology empowers banks to redefine and innovate the scope and caliber of their banking services and enhance overall customer experience by adding event-triggered marketing and alerts that enable customers to securely perform specific transactions, such as transfers, debits and payments, and credit extensions directly within an email. Using ActivePath’s secure email communications and transactions reduce costly paper, mailing and call-center expenses while adding a whole new level of banking convenience, freeing customers to interact and transact through their email or mobile device anytime and anywhere. Founded in 2007, ActivePath sells to banks and financial institutions, card services and government organizations in the United States, Europe, and Asia. Learn more at: www.activepath.com.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight is a software and services company that provides solutions to help organizations acquire, serve and grow relationships with customers and citizens. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.
Pitney Bowes Business Insight is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. For more information, please visit www.pbinsight.com and www.pb.com.