Pitney Bowes Enhances Small Business Website; Changes Help Business Owners Grow Revenue
FARMINGTON HILLS, Mich., January 14, 2010 - Pitney Bowes Inc. (NYSE: PBI) announced today that its Marketing Solutions unit has redesigned and relaunched its small business website. The website address is pbmarketingservices.com.
The site features many tools to help small business owners acquire new customers as well as increase revenue with existing clients. It also provides small business owners with helpful guidelines for best practices in direct marketing through the Marketing Knowledge Center located on the site.
“Savvy small business owners increase revenue and expand their customer base with direct marketing. This site makes direct marketing affordable and easy, so business owners can reach more customers in 2010,” said Arthur Fiordaliso, president of Pitney Bowes Marketing Solutions Group. “There are a lot of free resources—a marketing expert’s blog, online tutorials and podcasts—you can even ask questions and get answers from a marketing professional.”
The website has dynamic tools that make online creation and editing of direct mail and list management easy. More customizable templates have been added for more industries and categories to better refine mailings to prospective customers. Online list mapping tools help business owners develop more targeted lists to make the most of their budgets and resources with mailings aimed to reach the desired customers. The site also features options to enhance direct mail, like personalized URLs (p-URLs) and email follow-ups. p-URLs are web pages that capture recipient information, measure campaign response and allow business owners to create better targeted, customized follow-up messages. Email can be used in conjunction with a campaign or can stand alone. Campaign results can also be viewed from the site.
About Pitney Bowes Marketing Solutions Group
Pitney Bowes Marketing Solutions Group delivers integrated marketing solutions, including customizable templated ad content; digital asset management; media placement and print-on-demand; co-op program management; incentives and recognition, loyalty and retention, and testing and certification programs; real-time, multi-sourced consumer and business data targeting; and general and personal URLs for the collection of customer data leads. For additional information about Pitney Bowes Marketing Solutions Group, call 800-488-2124 or go to www.pbmarketingsolutions.com.
About Pitney Bowes
Pitney Bowes is a $6.3 billion global technology leader whose products, services and solutions deliver value within the mailstream and beyond. Founded in 1920, the company’s 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. For more information about Pitney Bowes, its products, services and solutions, visit www.pb.com.