Pitney Bowes Group 1 Software Unveils Latest Version of Customer Data Quality Platform
New Features Enable Global Organizations to Capitalize on Existing CRM Investments by Increasing the Quality of Enterprise Data and Reducing Data Management Costs
LANHAM, Md., December 08, 2008 - Pitney Bowes Group 1 Software today announced the newest version of its Customer Data Quality (CDQ) Platform. With enhanced support for global data, access to value-add services in Software-as-a-Service (SaaS) or hybrid deployments, easy integration of data quality into existing CRM investments and enhanced support for data governance functionality, the CDQ Platform v5.6 continues to be the industry’s most comprehensive solution for enterprise data quality and geospatial enrichment. The CDQ Platform enables organizations to ensure the quality of enterprise data, reducing data management costs and providing valuable customer insight that drives more intelligent business decisions and profitable growth.
According to Gartner research, the volume of enterprise data doubles every 18 months, making it increasingly difficult to create a single, 360-degree view of each customer. The CDQ Platform provides support for data governance through profiling and monitoring, access to enterprise data in a federated approach, cleansing, validation, deterministic and probabilistic matching, consolidation and geospatial enrichment. The single integrated platform is delivered via a service-oriented architecture in real-time, batch or SaaS. The technology enables organizations to unify enterprise data, eliminate redundancies and expand overall customer knowledge. This provides the insight required to enhance customer loyalty and increase sales while reducing operational costs associated with poor quality data.
“For any kind of organization, harnessing customer data has become a critical component for growth and eventual success,” said Navin Sharma, Pitney Bowes Group 1 Software’s director of product management. “With an enhanced Open Parser, expanded geocoding coverage and data governance tools, our newest version of the CDQ Platform enables organizations to ensure the quality of enterprise data across the globe. Having the most accurate and timely enterprise data drastically improves market and customer analysis, helping organizations make better decisions about new products, competitive threats and expansion plans.”
New features in the CDQ Platform v5.6 include:
The CDQ Platform v5.6 is now available.
About Pitney Bowes Group 1 Software
Pitney Bowes Group 1 Software, part of Pitney Bowes Software Inc., a subsidiary of Pitney Bowes Inc. (NYSE:PBI), provides innovative software solutions that help more than 3,000 organizations maximize the value of customer data to improve profitability, increase effectiveness, strengthen customer relationships and streamline mailroom operations. Its comprehensive Customer Data Management (CDM), Customer Communication Management (CCM) and Mailing Efficiency solutions span from database to delivery, adding value to every aspect of communication. Industry leaders - Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco Insurance, Wal-Mart and Wells Fargo - rely on the company's solutions. Visit www.g1.com and www.pb.com for more information.
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