Pitney Bowes Launches Critical Communications Solutions for Complex, High Value Communications Needs
STAMFORD, Conn., January 02, 2008 - Pitney Bowes Management Services, Inc. (PBMS), a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE: PBI), has formally launched Critical Communications Solutions (CCS), an integrated print and distribution solution for business critical communications that require a high degree of coordination, customization, accuracy and control.
Pitney Bowes CCS has two components: high-value customer communications (including client retention, compliance and demand response) and collateral management, which includes electronic fulfillment, digital migration, warehousing cost management, brand compliance and strategic sourcing. This solution supports high value customer or constituent communications that are personalized, such as a credit card issuer signing on new retailers, or a pharmaceutical company communicating to healthcare professionals on the potential risks associated with a drug.
Pitney Bowes CCS also adds value to the collateral management process through technology that manages multiple versions of a mailpiece or document, including warehousing and storage of materials, fulfillment and distribution, and the use of Digital Variable Print-on-Demand. In addition, it helps ensure a consistent brand for companies that expand operations across product categories and languages.
Stacy DeWalt, vice president, Vertical Market Development and Marketing for PBMS, explained that Pitney Bowes CCS is particularly valuable in today’s fast-paced and highly competitive customer messaging environment, where complex, critical communications must have a strong impact to cut through the clutter.
“By their very nature, critical communications must make an immediate impression on the recipient or they will fail in their primary mission to solicit a response. They also must be produced as efficiently as possible to keep costs down while achieving maximum ROI for the organization,” says DeWalt. “Integrating and streamlining the work processes involved in the entire create-to-distribute communications process enables managers to view the various components to achieve the highest impact at the lowest cost,” she added.
Early customer trials of Pitney Bowes CCS have had a proven, positive impact on effectiveness and cost-savings. For example:
In addition, the Massachusetts-based analyst firm IDC recently issued an opinion on PBMS and its new bundled solutions, which said, “PBMS has created a wide breadth of mail and document management offerings and packaged them nicely, building on its expertise in the postal market and expanding that expertise to include document management and processing solutions.” * The complete IDC Opinion for PBMS can be obtained by logging on to the Pitney Bowes website at www.pb.com/pbmsreport.
Pitney Bowes Management Services provides on-site and off-site outsourced mail, print and document management solutions to the Fortune 1000, American Legal 200 and Federal Government agencies. Pitney Bowes Inc. is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6 billion. More information is available at www.pb.com.
*IDC, “Distribution Channel Profile: Pitney Bowes,” Doc#209361, November 2007