Pitney Bowes Marketing Solutions Launches New Web Marketing Portal for OraMetrix
FARMINGTON HILLS, Mich., October 20, 2008 - Pitney Bowes Marketing Solutions, a division of Pitney Bowes Inc (NYSE: PBI), and a provider of Web-based marketing tools, has launched a new portal for OraMetrix, a leader in innovative 3-D technology solutions for orthodontic care. The OraMetrix portal helps the company market its proprietary SureSmile® orthodontic treatment system by enabling participating orthodontists, as well as company sales and marketing personnel, to access, customize, order and pay for SureSmile-branded marketing materials.
Dan de Silva, Vice President of Marketing for OraMetrix, said, "With the Pitney Bowes marketing portal, our customers—orthodontists— get far more choice and customization options, and our marketing team can quickly and easily bring new assets from concept to production. It truly is a win-win for us.”
Art Fiordaliso, President of Pitney Bowes Marketing Solutions said, “The new portal helps OraMetrix and participating orthodontists by centralizing the marketing materials and campaigns needed to promote SureSmile® campaigns. Previously, materials were available from static catalogs that quickly became out of date and orders required customer service assistance.”
The SureSmile® secure marketing portal will help ensure the use of current brand assets by allowing site administrators to easily upload new brand materials and retire those that are obsolete. Authorized users can customize materials themselves, allowing customer service representatives to focus on other responsibilities. Pitney Bowes Marketing Solutions manages all printing, and fulfillment, as well as customer support for user inquiries.
Pitney Bowes Marketing Solutions, a division of Pitney Bowes Inc. (NYSE: PBI), delivers integrated promotion programming through customizable templated ad content, digital asset management, print-on-demand, fulfillment, and co-op program management. The company also offers targeted multi-sourced consumer and business data in real-time, including cross-referencing and duplicate elimination. For more information, visit www.aas.com.
Pitney Bowes is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 36,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6.3 billion. More information is available at www.pb.com.
OraMetrix, Inc. offers orthodontists a powerful diagnostic, treatment planning and therapeutic device customization system for delivering precise, predictable and efficient orthodontic care. The system, which is branded as SureSmile®, combines 3-D imaging hardware and treatment simulation software with unique robotics that customize orthodontic archwires to dramatically reduce overall treatment time, doctor chair-side time and patient discomfort caused by wire changes and adjustments. The company, headquartered in Richardson, Texas, was formed in 1998 through the merger of a German company and a U.S. company. For more information, visit www.orametrix.com and www.suresmile.com