Pitney Bowes Releases White Paper on Importance Of One-to-One Customer Marketing in Raising Response Rates While Lowering Costs
STAMFORD, Conn., April 01, 2009 - Pitney Bowes Management Services, Inc. (PBMS), a wholly owned subsidiary of Pitney Bowes Inc. (NYSE: PBI) has released a new white paper that explains how companies can increase the value of their customer marketing spend by refocusing customer communication to a more efficient one-on-one platform across print, web, voice and mobile channels.
The white paper, entitled, “Distributed Marketing in a Cost-Conscious World: Solutions that can Increase Marketing Response Rates While Reducing Costs,” presents a situation that is all too common today: with the number of media channels growing every year, the quantity of messages has grown exponentially. As a result, consumers and businesses are frustrated by an overwhelming number of marketing messages.
The good news for both businesses and consumers is that, in an environment crowded with marketing messages, the relevance of the communication to the recipient can significantly help cut through the clutter. And, by transforming a company’s collateral system so that each customer only receives relevant information, not only will the communication experience dramatically improve, the cost of producing and distributing the communication will be reduced.
The rising cost of mail is another reason why companies need to rethink how they distribute their customer communications. The white paper provides suggestions on how to mitigate these costs, including redesigning the mail package, eliminating undeliverable mail, consolidating mailings, adopting Intelligent Mail® technology and implementing systems that will give them more visibility into their mail operations.
The white paper can be accessed at http://healthofyourbusiness.com/
Pitney Bowes Management Services designs, implements and operates global solutions that provide enterprise clients with critical communication, mail and document lifecycle services that result in more effective, efficient and compliant business processes and operations.
About Pitney Bowes
Pitney Bowes Inc. is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6.3 billion. More information is available at www.pb.com.