Pitney Bowes Software Launches Master Data Management Solutions
LOS ANGELES, April 04, 2012 - Pitney Bowes Software (PBS), a global provider of data management, predictive analytics and communications management solutions, is featuring a full suite of Master Data Management (MDM) capabilities at Booth C, Platinum Ballroom at Gartner’s MDM Summit in Los Angeles, California, April 4 – 5, 2012. The new offering is built on the Pitney Bowes Spectrum Technology Platform to for faster deployment times than the current offerings in the market.
According to Gartner, “the worldwide MDM forecast includes upwardly revised projected revenue for 2015 of USD$3.2 billion, reflecting a compound annual growth rate (CAGR) of 19.1%.
The Pitney Bowes Master Data Hub has built in Social Network Analysis (SNA) capabilities that allow an organization to proactively understand influential entities within a network to enhance their 360 customer view and detect non-obvious relationships to prevent potential fraud, waste and abuse.
MDM is about understanding entities that impact the most important business processes within the organization and are key to unlocking real value for the organization. Businesses need an understanding of the relationships between these various entities within the process ecosystem in order to understand their inter-dependencies and influence over one another. An MDM system should allow the business to model an agile and adaptable process-centric view of these entities and their relationships without requiring hard-wired schema-oriented data models at the core of the technology.
Organizations today realize the importance of getting a single and accurate view of their customers and households to truly understand their net-worth or lifetime value. What is going to matter five years from now is NOT only an individual customer's net-worth, but a customer's network's net-worth.
“By integrating a customer’s social media data, adding location context and predictive behavioral characteristics, Pitney Bowes Software helps marketers identify customers who are brand influencers with large social networks and drive relevant interactions across these channels,” said John O’Hara, President, Pitney Bowes Software. “These brand ambassadors are worth exponentially more to a company, and conversations with these VIPs can increase loyalty and revenues on an ongoing basis.”
About the Gartner Master Data Management Summit
The Gartner Master Data Management Summit 2012 provides an in-depth view of how MDM programs are moving into multiple domains — among customers, products and suppliers — gaining real-time integration with business applications and providing more support for smarter business decisions. Additional information is available at www.gartner.com/us/mdm.
About Pitney Bowes Software
Pitney Bowes Software provides multichannel solutions that leverage data to create relevant dialogue between organizations and their customers. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.
Pitney Bowes Software is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. For more information, please www.pb.com.