Pitney Bowes to Discuss Value of Diversity in Sales and Marketing During Atlanta Leadership Summit
, October 03, 2007 - Pitney Bowes:
What: Vince De Palma, EVP and President, Pitney Bowes Management Services (PBMS), will discuss the value of diversity at Pitney Bowes and best practices for businesses to tailor marketing messages to reach diverse audiences. Included will be information on localizing marketing collateral; turning billing statements into advertising opportunities; and will highlight how marketing campaigns can be designed to reach specific diverse target audiences. When: October 4, 2007, 1:30-2:15 p.m. EDT Why: Pitney Bowes strongly believes in reinforcing the value that diversity brings to businesses and customers in terms of innovative thinking, problem solving and market understanding. De Palma's discussion will highlight the value of diversity at Pitney Bowes as well as thoughts on leadership and best practices in marketing to diverse audiences. Who: Pitney Bowes, a $5.9 billion mailstream technology company with more than 35,000 employees worldwide, has been a leader in workforce diversity including being named to Fortune Magazine's "50 Top Employers for Minorities." Pitney Bowes' workforce consists of more than 42 percent women and 42 percent minorities. De Palma oversees PBMS, a $1-billion mailstream outsourcing business unit with the company's largest diverse workforce. Where: The National Organization for Diversity in Sales and Marketing, Inc.'s 3rd Annual Executive Leadership Summit, Omni Hotel at the CNN Center Atlanta, GA. Media Inquires: Colette Cote, Pitney Bowes Inc. T: 203 570 6061; E: firstname.lastname@example.org Marianne Fulgenzi, Pitney Bowes Management Services T: 203 326 6118; E: email@example.com About Pitney Bowes: Pitney Bowes is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $5.9 billion. More information is available at www.pb.com.