Pitney Bowes White Paper Offers Tips to Help Small Businesses Use New Technologies for Greater Profits
STAMFORD, Conn., September 15, 2009 - The prevalence of social media today has ushered in a new era of Web 2.0 technologies that small businesses must take advantage of for new revenue growth — especially in a recovering economy. These technologies have the ability to transform a small business, enabling greater access to deals, information, services and profits.
In a newly-published White Paper, mailstream technology leader Pitney Bowes Inc. (NYSE: PBI) offers a set of concrete suggestions to help small businesses take advantage of web-based technologies that will work for them.
Titled “Wired for Growth,” the new White Paper is available on the home page of the Pitney Bowes Web site: http://news.pb.com.
“Technology has evolved to a point that small business owners can use it for their advantage,” said Christine Martin, senior director, customer marketing and strategy, Pitney Bowes. “As new marketing techniques have moved from “push” to “pull”, use of social media and online networking sites for customer retention and growth is a business imperative.”
The white paper includes the following advice for small business owners hoping to capitalize on a digital strategy:
“In a few simple steps, a small business can take full advantage of technology to control costs and benefit its bottom line,” said Martin. “Not only will new technologies help small business work smarter, it will help them work more effectively—for increased business success and results.”
About Pitney Bowes:
Pitney Bowes is a $6.3 billion global technology leader whose products, services and solutions deliver value within the mailstream and beyond. Founded in 1920, our company's 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. For more information about Pitney Bowes, its products, services and solutions, visit www.pb.com.