Innovation Anticipated Explosive Growth in Quick Response Codes
STAMFORD, Conn., June 30, 2011 - Pitney Bowes Inc. (NYSE: PBI) recently named Pradeep Das, of Bethel, CT, as its Inventor of the Year. Das was honored for his United States Patent No. 7,774,283, entitled Method and System for Using a Camera Cell Phone in Transactions.
Pradeep Das of Bethel, CT. The Pitney Bowes 2010 Inventor of the Year. (Photo: Business Wire)
Das’s invention, which was conceived in 2003, combines the communication portion of cell phones with their digital imaging capabilities. By using a smart phone camera to capture and decode a printed barcode, this invention can help customers automatically initiate a transaction with a business through a mobile phone.
With the explosion in the use of smart phones, these Quick Response (QR) codes are rapidly proliferating as more marketers take advantage of the opportunity to engage consumers simultaneously through physical and digital communications channels.
Pitney Bowes is already bringing this new technology to market. With pbSmart™ Codes, creating a QR code for use in QR code marketing or QR code campaigns becomes much easier for organizations of any size. When scanned by the camera on a smart phone, the QR code software directs the phone to a unique website with additional information, special offers, or the opportunity to purchase a product.
“Every day, more organizations discover the power of engaging their customers through sophisticated, multi-channel communications,” said Pitney Bowes Chairman, President and CEO Murray Martin. “It is only natural that Pitney Bowes, as the customer communications expert, would be a pioneer in emerging technologies that bridge the worlds of physical and digital communications. I congratulate Pradeep for his foresight and vision in this exciting growth area.”
The Inventor of the Year Award underscores the importance of innovation to Pitney Bowes. Every year patents are nominated after being reviewed by a panel of company executives. This year’s winning invention is an important component of the customer communications management strategy of Pitney Bowes.
Also recognized at the award dinner were two members of the Pitney Bowes Inventor Hall of Fame. In 2010, John Sussmeier attained the 50-patent milestone, and Rick Ryan attained the 100-patent milestone. Ryan is only the third inventor in Pitney Bowes history to reach that level.
About Pitney Bowes:
Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company and employs more than 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity™. www.pb.com.
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