Survey Results Reveal Businesses Waiting on USPS Before Implementing Intelligent Mail(R) Barcode System
LANHAM, Md., March 31, 2008 - A survey of more than 294 executives and IT managers in the high-volume mailing industry shows that 42 percent of respondents are waiting on the announcements regarding further mailing discounts from the United States Postal Service (USPS) before making major purchasing decisions on how to implement the new Intelligent Mail® Barcode (IMB) system. The survey was conducted jointly by Pitney Bowes Group 1 Software and Mailing Systems Technology, the industry’s leading publication, on March 18, 2008 as part of a webinar on the business impact of IMB.
Starting in May 2009, mailers will be required to use the Intelligent Mail Barcode to earn the greatest automation discounts on postage, according to the latest USPS proposal. This barcode will replace the current POSTNET™ and PLANET® barcodes. IMB will have a tremendous impact on business operations depending on whether companies strive to meet the minimum Intelligent Mail requirements, or reach for maximum efficiency improvements by making the most of this mandate to add value to the mailstream.
The March 2008 survey asked 294 respondents to provide feedback on current mailing operations and future plans for Intelligent Mail Barcode implementation.
The results of the survey show that companies are already thinking about migrating to the new Intelligent Mail Barcode, but they require more information and discount incentives to help guide the investments in the technology that will enable them to meet the new postal mandate in 2009.
For complete survey results, please contact Jenny Ng or Steve Marquis at 781-684-0770 or G1@schwartz-pr.com.
About Pitney Bowes Group 1 Software, Inc.
Pitney Bowes Group 1 Software, part of Pitney Bowes, Inc. (NYSE:PBI), provides innovative software solutions that help more than 3,000 organizations maximize the value of customer data to improve profitability, increase effectiveness, strengthen customer relationships and streamline mailroom operations. Its comprehensive Customer Data Management (CDM), Customer Communication Management (CCM), and Mailing Efficiency solutions span from database to delivery, adding value to every aspect of communication. Industry leaders – Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco Insurance, Wal-Mart and Wells Fargo – rely on the company’s solutions. Visit and for more information.