Better Mail Moment Video

Better Mail Moments:
How to increase the value of your direct mail.

See how consumers sort through their mail – making quick decisions about what to read first, what to keep and what’s headed for the recycling bin.  As you plan your next marketing effort, consider what prospective customers will say when your mail arrives.

“UH OH, WRONG ADDRESS”
The first thing people notice is the name and address printed on the envelope. And if it’s wrong—you mail might not even get delivered, which is a total waste of money.  When you run your mailing lists through address correction software, your mail is much more likely to reach the right person at the right location.  You’ll get less returned mail – and mail recipients will be happier, too. 

Learn more:

• Address management software can correct and standardize  your lists
• Move update software helps ensure you have the most up-to-date address available
• Targeted mailing lists can help you reach new prospects

“THIS LOOKS INTERESTING”
You have only a few seconds to make an impression.  Yes, this is a competition and your mail needs to look more inviting that the other guy’s. A personalized message, a splash of color – even the type of postage you use – all makes a difference.

Learn more:

• Addressing systems print logos, graphics and promotional messages on your envelope
• Professionally metered postage helps eliminate the “junk mail” appearance
• Tips on how to get your envelope opened

“THEY DON’T EVEN KNOW ME”
If you send a dog food coupon to a cat lover, watch out.  Personalized messages can boost your sales—and today, it’s easier to get the right message to the right person.  Using the demographic data available on many mailing lists, you can create versions of your mailer without adding a lot to your costs.

Learn more:

• Insert offers into your mailing based on unique customer needs
• Personalize envelope messages to attract attention before a letter is even opened
• Use demographic data to target your mailing list and reach those most likely to buy
• Tips on how you can “version” your direct mail to help boost response

“I WAS JUST THERE!”
The ability to follow-up with customers within a week or two allows you to strike while the iron is hot – and help capture sales that might otherwise go elsewhere.  With today’s desktop solutions, you can create professional mailings in-house.  Or use full-service web services to have mail created for you.

Learn more:

• Desktop folders and inserters make it easy to prepare mail
• With a digital mailing system, you’ll never run out of postage
• Start with professionally designed templates you can customize in moments
• Let us print and mail your next marketing effort for you

“NOW THAT’S CLEVER!”
Customers want to hear about products that meet their needs. Marketers are even finding ways to promote relevant offers on bills, invoices and statements.  The industry word for this is “TransPromo.”  TransPromo marketing combines transactional mail and promotional messages.

Learn more:

• Print TransPromo marketing offers directly on your customers’ monthly statements
• Insert promotional inserts into bills and invoices
• Tips on how you can help trigger more revenue from existing customers