Pitney Bowes’ New Borderfree.com Connects More Than 800,000 International Shoppers to More Than 200 Global Retailers
New features include a more personalized experience for cross-border shopping based on country, preferences, and membership.
STAMFORD, Conn., January 16, 2018 - Pitney Bowes (NYSE: PBI), a global technology company that provides innovative products and solutions to power commerce, today announced the latest release of its Borderfree.com site, a global online shopping experience to help international consumers in over 200 countries and territories worldwide discover and reach iconic retailers in the US, UK and Australia.
The site features a sleeker design, enhanced ease of use, and a more personalized shopping experience based on country, preferences, and membership. With more than 800,000 members, new store features and targeted content, Borderfree.com is a great tool for retailers to use to showcase their brands to a growing number of international consumers and help drive more traffic and sales to their individual websites.
Cross-border shoppers in countries and territories around the world can shop conveniently, with fast and secure checkout, member-only offers, and multi-merchant order tracking. The new borderfree.com features new editorial content, including seasonal gift guides and an interactive gifting tool, as well as a more comprehensive list of offers and retailers based on country.
Shopping hundreds of global stores is now easier than ever. More than 200 retailers are featured on the new website including brands like Alice & Olivia, Ann Taylor, Bloomingdale's, Harrods, Harvey Nichols, Nordstrom, and Tony Bianco.
According to the Pitney Bowes 2017 Global Ecommerce Study, more and more retailers are beginning to recognize the growth opportunity in cross-border ecommerce. One-third of retailers rated “international selling” as a top growth lever. Sixty-two percent of retailers have a cross-border offering today, and another 31% plan to launch a cross-border business in the next twelve months. The study also showed 70% of online shoppers have made a cross-border purchase in the past year.
“When a retailer partners with Pitney Bowes to ‘go global,’ they may already enjoy popularity in neighboring countries, or perhaps a few countries around the world. But, one of the biggest challenges they face is extending that popularity globally and introducing their brands to a truly international customer base. Borderfree.com helps our retail clients overcome that challenge and attract new customers to their branded websites,” said Lila Snyder, Executive Vice President and President, Commerce Services, Pitney Bowes. “At the same time, Borderfree.com is a great resource for shoppers looking for international brands, or items they cannot find locally. It’s the perfect platform to find some of the most popular brands and shop from almost anywhere in the world.”
For example, a French shopper can set up a free account at Borderfree.com that stores her address and preferences, and easily connects her to a variety of retailer websites from the US, UK and Australia. She then can track her orders all at one site.
Pitney Bowes offers the Borderfree retail experience to consumers as part of its industry-leading Commerce Complete ® solution platform, which helps more than 250 direct merchants and online marketplaces ship millions of parcels to over 200 countries and territories worldwide.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce. Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions, services and data from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients can access the broad range of Pitney Bowes solutions, analytics, and APIs to drive commerce. For additional information, visit Pitney Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.
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