How Nationwide Building Society is Optimizing its Customer Interactions to Deliver Real Returns

Nationwide, which had traditionally undertaken most strategic system development in-house, selected Portrait as its core customer interaction management platform. Portrait was chosen because of the company’s distinguished track record and the close cultural fit between the two organizations. Software from Portrait enabled Nationwide to present the single view of each customer, including details of each interaction, and intelligent, actionable prompts to help employees to make the most of each customer interaction. By optimizing its customer interactions Nationwide has delivered real returns with incremental sales running over 200% of original targets.

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