Rogers Cable Communications

Rogers Cable Communications is a well-established company trying to stay ahead in a highly competitive and highly saturated market. The company needed a way to leverage customer and network information so it could improve and refine its business planning, performance management and customer insights.

Rogers Cable Communications used the Envisa platform from Pitney Bowes Business Insight to create MapMart, their very own interactive enterprise mapping application. The tool has proven to be immensely helpful to multiple stakeholders in sales, marketing and business planning.

With 2.32 million television customers and more 1.58 million Internet subscribers, Rogers Cable Communications is Canada’s largest cable television service provider. In the mid-1960s, Rogers became one of Canada’s first cable-system operators when it secured licenses covering much of the Toronto area. The company now serves customers in Southern Ontario, New Brunswick and Newfoundland and Labrador and has owned cable systems in the United States.

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