Britz-Simplot Delivers Precision Agriculture Applications to California Growers with Pitney Bowes Business Insight

TROY, N.Y., March 24, 2011 - Pitney Bowes Business Insight, a global leader in customer data, analytics and communication software and services, today announced that Britz-Simplot LLC, the largest, full-service agricultural retailer and wholesaler of fertilizers, seed and other applications in California, is leveraging Pitney Bowes Business Insight’s mapping and location intelligence technology to strengthen its precision agriculture business. As growers face increasing industry challenges, such as budget constraints, environmental concerns and compliance regulations, Britz-Simplot turned to Pitney Bowes Business Insight as a technology partner who would offer strong support and a user-friendly solution.

For growers who want to purchase and use less fertilizer, but still yield higher results in their crop production and increase ROI, Britz-Simplot provides answers to questions on growing potential, including detailed information on fields and soil type. Today, modern precision agriculture uses satellite imagery, mapping and location intelligence technology to improve results.

With a desire to improve mapping accuracy and offer better intelligence to its customers, Britz-Simplot integrated Pitney Bowes Business Insight’s MapInfo Professional®, a powerful Web-based mapping and geographic analysis software tool designed to easily visualize the relationships between data and geography. This product quickly helped Britz-Simplot gain new insights into fields with information-rich maps and graphs that improved strategic decision-making, enabling the Company to make strong recommendations about crops and applications to its customers. In addition, Britz-Simplot used MapInfo ProViewer™ to share the location intelligence with clients and employees, allowing them to more easily open, view and manipulate the maps, tables and analyses created with MapInfo Professional.

“Our goal is to provide the highest quality agricultural inputs and recommendations. The capabilities of today’s precision agriculture technology are above and beyond what we could have imagined even just a few years ago, and the outstanding results that we are seeing truly speak for themselves,” said Tim Stone, precision agriculture coordinator, Britz-Simplot. “Growers want to use imagery and maps to make intelligent business decisions. As the experts in location intelligence and predictive analytics, partnering with Pitney Bowes Business Insight was an obvious choice for us.”

With the support and technology of Pitney Bowes Business Insight, Britz-Simplot also helps customers with budget management, regulatory compliance and environmental issues. In fact, they also provide data for faster and easier compliance reporting, which helps growers spend less time on legal and regulatory requirements reporting and spend more time on their core business.

“Today, industries of all types are facing extreme challenges in budget, compliance and environmental concerns – and precision agriculture is no different,” said John O’Hara, president, Pitney Bowes Business Insight. “When it comes to mapping and location intelligence technology there are cost-effective, easy-to-use solutions that can help solve all those issues and also form stronger relationships with consumers and customers. The data that we are able to provide to Britz-Simplot is key for optimizing a grower’s business, maintaining compliance and increasing ROI. We are excited to provide these innovations for growers across the state of California.”

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About Pitney Bowes Business Insight

Pitney Bowes Business Insight is a software and services company that provides solutions to help organizations acquire, serve and grow relationships with customers and citizens. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.

Pitney Bowes Business Insight is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. For more information, please visit and