TROY, N.Y., January 28, 2008 - Pitney Bowes MapInfo, the leading global provider of location intelligence solutions, today announced that Cellular South, the nation’s leader in wireless lifestyle solutions and innovation, relies on MapInfo Professional® and Envinsa® software solutions to more efficiently view coverage areas, aiding in network expansion planning and improving customer service.
Cellular South provides premier wireless service to subscribers throughout Mississippi, Tennessee, Florida and Alabama. Continually expanding coverage areas and improving its wireless network by adding cell sites, the carrier needed to deliver usable coverage information to customers wirelessly. Using Pitney Bowes MapInfo location intelligence solutions, Cellular South can now provide customers with more up-to-date information, including available service enhancements and existing coverage areas directly on the carrier’s web site. With Pitney Bowes MapInfo’s Envinsa platform, Cellular South has developed interactive, online maps that enable customers to determine services, quality of coverage and the location of the carrier’s closest retail locations.
“Pitney Bowes MapInfo has allowed us to more easily view our network data and share it across the entire company for improved analysis and decision-making in all departments,” said Jim Richmond, director of corporate communications for Cellular South. “With Pitney Bowes MapInfo location intelligence solutions, we have been able to improve customer service and more intelligently expand our service offerings to customers.”
Internally, Cellular South employees use Pitney Bowes MapInfo solutions to aid their decision-making and planning activity in all departments across the company. Call center employees are better informed when speaking to customers about products and coverage areas, reducing the amount of time spent on the phone and improving customer service. The improved service helps to increase brand loyalty and reduce churn. Cellular South also uses Pitney Bowes MapInfo location intelligence solutions in its engineering department, helping the carrier analyze existing coverage areas and intelligently identify locations for expanded coverage.
“Cellular South is realizing the benefits of location intelligence throughout the entire company,” said Chris Cherry, director of communications industry strategy for Pitney Bowes MapInfo. “Pitney Bowes MapInfo location intelligence solutions enable wireless and cable providers to analyze a location before making an infrastructure commitment, such as placing a tower or offering new services in a specific geography. Wireless providers across the globe rely on Pitney Bowes MapInfo to help them more efficiently manage networks, identify and target new customers and better service current customers.”
About Cellular South
With a nationwide wireless voice and data network, Cellular South is committed to providing plans, products, applications that allow consumers to rely on wireless service in every way. Cellular South is a wireless carrier leader in m-commerce technology availability and adoption with its next-generation mobile payment products, such as Obopay, Cellfire mobile coupons and mobile ticketing. For more information, visit www.cellularsouth.com.
About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.
Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading “Risk Factors.” Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.