Obtaining Maximum Value from High Value Communications is Topic of New Pitney Bowes White Paper

STAMFORD, Conn., June 25, 2009 - Pitney Bowes Management Services, Inc. (PBMS), a wholly owned subsidiary of Pitney Bowes Inc. (NYSE: PBI), has just released a white paper that explains how high value communications can help organizations meet regulatory compliance requirements, the tools and processes available to extract maximum value from these types of communications, and the comprehensive approach necessary to integrate and manage communications to help ensure the right information gets to the right person on-time, every time.

The white paper, entitled, Getting Maximum Value from High Value Communications: Producing and Distributing Critical Communications with Greater Accuracy and Lower Cost, puts high value communications into three categories: contractual fulfillment, regulatory compliance, and demand response. It notes that “these communications are of such a critical nature that they cannot go to the wrong address, cannot have missing elements, and sometimes, must achieve near 100 percent response rates.” It warns that “failure to meet these benchmarks could have serious compliance implications and result in penalties or revenue shortfalls.”

Today, the tools and processes that have been used in targeted and database marketing are now being employed in the production and distribution of high value and critical communications. These tools facilitate the recipient’s ability to digest and act on information, make communications more cost-effective, and enable updates to be made virtually in real time, providing the accuracy demanded with regulatory compliance.

The white paper outlines ways for organizations to design high value communications, the importance of taking a comprehensive approach that integrates and manages communications, and provides several examples that illustrate various high value communications applications. To access the white paper click here.

Pitney Bowes Management Services designs, implements and operates solutions that provide enterprise clients with critical communication, mail, print and document lifecycle services that result in more effective, efficient and compliant business processes and operations.

About Pitney Bowes

Pitney Bowes is a $6.3 billion global technology leader whose products, services and solutions deliver value within the mailstream and beyond. Founded in 1920, our company's 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. For more information about Pitney Bowes, its products, services and solutions, visit www.pb.com.