FARMINGTON HILLS, Mich., May 22, 2008 - Pitney Bowes AAS/pmh, a marketing services company and division of Pitney Bowes Inc. (NYSE: PBI), has announced a new alliance with Mortgage-Track.com, a company that offers Web-based business-to-business home financing services. Pitney Bowes AAS/pmh will provide thousands of independent brokers who use the Mortgage-Track.com site with online marketing resources to help reach home buyers and sellers nationwide. These turnkey direct marketing tools will be available through a link within the Mortgage-Track.com site that will bring the user to www.pbmarketingservices.com, a marketing Web site Pitney Bowes has established to support small and medium-sized businesses.
Mike Sherrill, President of Mortgage-Track.com expects the solution to help their subscribers reach more customers. “More than 30,000 independent bankers nationwide subscribe to Mortgage-Track.com,” said Sherrill. “We provide them with all the resources needed to connect with lenders. Now, they will also be able to reach customers with a marketing link right on our site.”
The one-stop marketing services site will enable the brokers to create custom direct marketing pieces using pre-designed templates and an extensive creative image library. Formats include postcards, letters and more. Once the piece is designed, a targeted mailing list can be applied, using a range of data options including demographic selections, geographic areas and list size. Users can upload their own images and mailing lists, as well. The site also gives end-users print and ship options.
“At a time when home sales are low, our marketing and targeted list solutions can give the independent brokers who use Mortgage-Track.com the tools they need to increase sales,” said Pitney Bowes AAS/pmh president, Arthur Fiordaliso. “Our online programs have been in existence since early 2000 and have helped hundreds of marketers reach new and existing customers. This application will be equally as helpful to the independent brokers using the Mortgage-Track.com site.”
About Pitney Bowes AAS/pmh
Pitney Bowes AAS/pmh delivers integrated marketing solutions, including customizable templated ad content, digital asset management, print-on-demand, media placement and fulfillment, and co-op program management. The company recently added a capability to target multi-sourced consumer and business data in real-time, including cross-referencing and duplicate elimination. These multi-source information “pipes” help enable end-users to more fully target their mailings.
Pitney Bowes is a mailstream technology company that helps organizations manage the flow of information, mail, documents and packages. Our 36,000 employees deliver technology, service and innovation to more than two million customers worldwide. The company was founded in 1920 and annual revenues now total $6.3 billion. More information about the company can be found at www.pb.com. For additional information about Pitney Bowes AAS/pmh, please call 800-488-2124 or go to www.aas.com.
About Mortgage-Track.com
Mortgage-Track.com is an Internet-based B-to-B company that jump-starts Home Financing. It has been revolutionizing the way Mortgage Brokers, Lenders, and other vendors conduct business since 2006. Mortgage-Track.com automates the entire broker experience from prospecting, to financing through its single source data sharing application. For more information about Mortgage-Track.com, please call 877-324-0545.