Pitney Bowes and Salesforce.com Offer Trial for Underwriter’s Location Profiler on Force.com

New Cloud Solution Provides Real-Time Risk Assessment of Locations

SAN FRANCISCO, December 07, 2010 - Salesforce.com Dreamforce Conference:

Pitney Bowes Business Insight today announced a powerful new cloud application on Force.com. Underwriter’s Location Profiler, designed for property and casualty and general insurance carriers worldwide, provides the ability to automate the location-based portion of underwriting workflow with a number of location-based assessments based on proximity to a wide variety of risks.

Underwriter’s Location Profiler easily integrates into existing underwriting workflows for both new business underwriting and policy renewal processes while handling exception processing, single address lookups, and batch processing of files. In addition, the solution will include location-based book-of-business analytics, and competitive rating territory information and pricing. The application improves quality and productivity of new property quote submissions by providing real-time risk assessment of locations without additional burden or cost to IT.

The underwriting solution provides insurers with the flexibility to easily plug and play location-based intelligence and analytics into current business applications such as policy administration, underwriting workstations and agent portals.

“Sustained superior underwriting performance requires precision, insight and responsiveness. Insurers are putting a high priority on improving their capture of data and risk information. They are enhancing underwriting by ensuring that risk assessments are more judgment than luck,” said John O’Hara, President of Pitney Bowes Business Insight. “Our customers share our vision of developing the next generation of tools to improve the underwriting process based on location and data.”

“Pitney Bowes is leveraging the best attributes of Force.com,” said Kendall Collins, Chief Marketing Officer of Salesforce.com. “Underwriter Location Profiler empowers insurers with the real-time risk analysis best delivered from the cloud.”

“This is a great example of the next generation of insurance services in the cloud,” said Deborah Smallwood, founder of Strategy Meets Action.

Dreamforce is the industry’s leading global cloud computing event. Underwriter Location Profiler was built using Force.com and is available today for trial at https://insurance.pbinsight.com.

About the Force.com Platform

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The force.com platform powers the Salesforce CRM www.salesforce.com applications, more than 800 ISV partner applications used by salesforce.com’s 82,400 customers such as Japan Pos, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

About Pitney Bowes Business Insight

Pitney Bowes Business Insight, a division of Pitney Bowes Software Inc., a wholly-owned subsidiary of Pitney Bowes Inc., provides enterprises with solutions to acquire, serve and grow customer relationships. Our software and services enable organizations to turn data into critical customer insight that provides the competitive advantage required to succeed in today’s global markets. With a deeper understanding of its customers, organizations can establish meaningful connections and build more profitable customer relationships. Visit http://www.pbinsight.com and http://www.pb.com for more information.