Pitney Bowes and The Alliance of Nonprofit Mailers To Host a Discussion on the Growing Value of Customer Communication Management and How to Best Leverage Communication Channels to Drive Membership Acquisition and Retention


WASHINGTON, April 07, 2011 - Pitney Bowes and the Alliance of Nonprofit Mailers are hosting a thought leadership discussion on ways non-profit organizations can drive membership growth by focusing on Customer Communications Management (CCM). As part of the discussion, Doug King of the U.S. Postal Service will give a Postal Update; and Lynn Mento of AARP will talk about how her organization is using CCM to improve membership acquisition and retention.

WHEN:       April 12, 2011, 8:00am – 11:00am Eastern
WHY:       Effectively managing customer communications can have a significant positive impact on membership acquisition and retention for non-profit organizations. Leveraging CCM, non-profits can target current and prospective members and help drive membership and retention.

Speakers include: Doug King, USPS; Tony Conway, Alliance of Nonprofit Mailers; Lynn Mento, AARP; and Robert Mattis, Pitney Bowes Management Services.

WHERE:       Grand Hyatt Washington, 1000 H Street NW, Washington, D.C.

About Pitney Bowes:

Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communication management. Pitney Bowes is a $5.4 billion company and employs more than 30,000 worldwide. Pitney Bowes: Every connection is a new opportunity™ www.pb.com.