TROY, N.Y., May 15, 2007 - Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced that Johnny’s Lunch, a 71-year old restaurant famous for its hot dogs and hamburgers, is relying on Pitney Bowes MapInfo location intelligence solutions to guide its national franchise expansion efforts. By providing a combination of location intelligence software, data and services, Pitney Bowes MapInfo helps Johnny’s Lunch gain a better understanding of its loyal customers and more accurately identify and forecast the location and performance of new stores as the company expands into new markets.
With a legacy dating back to 1936, Johnny’s Lunch recently turned to Pitney Bowes MapInfo to support its national franchise plan, which includes opening 500 new locations by the end of 2007 and between 2,500 and 3,000 restaurants in the next five years. Using Pitney Bowes MapInfo location intelligence solutions, Johnny’s Lunch can conduct in-depth geodemographic analysis to better profile its target customer base, helping to identify the most profitable locations for new stores and forecast potential growth at these sites. The first restaurant outside New York is scheduled to open in Toledo, Ohio this spring, with another 75 new stores planned to open in Michigan, estimated to be one of the largest first-time franchise deals.
“This is an exciting time for Johnny’s Lunch as we evolve from our longstanding single restaurant and launch our first national franchise expansion initiative,” said Tony Calamunci, Johnny’s Lunch president and grandson of the founder, Johnny Colera. “Having the most accurate data and sophisticated analysis, provided by Pitney Bowes MapInfo location intelligence solutions, will play a valuable role in our growth strategy, helping us uncover new areas to expand the Johnny’s Lunch tradition.”
“Gaining insight into its best customers and choosing the most profitable locations are critical to the success of any restaurant’s expansion efforts, whether it is opening up a second or its 200th location,” said Michael Hickey, executive vice president of operations, Pitney Bowes MapInfo. “Pitney Bowes MapInfo helps restaurant chains, such as Johnny’s Lunch, be more location intelligent in the planning and execution of extensive multi-store roll outs by providing the tools for a more scientific and accurate approach to making optimal site selection decisions.”
About Pitney Bowes MapInfo
Pitney Bowes MapInfo is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.pb.com and www.mapinfo.com for more information.
Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading “Risk Factors.” Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.