LAS VEGAS, May 21, 2007 - Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced a strategic alliance with Metrostudy, the leading provider of housing market information in the U.S., that will enable retailers, restaurants and developers to more accurately identify and analyze high-growth markets when choosing the most profitable locations for new stores.
“As the country’s largest database of primary and secondary housing market information, Metrostudy helps companies evaluate and ensure the success of their real estate projects,” said Michael Castleman, Jr., executive vice president, Metrostudy. “Integrating Metrostudy’s data with Pitney Bowes MapInfo analytical solutions will help deliver organizations the key research and analysis they need to make more insightful real estate decisions.”
Metrostudy conducts frequent, hands-on analysis of new housing activity, and the data is then merged with secondary research on future developments, demographics, job growth and the economy. By combining Metrostudy’s data with Pitney Bowes MapInfo location intelligence solutions, organizations in the retail, restaurant, real estate and retail banking industries have access to accurate, timely information on rapidly growing markets, which enables them to consider first-to-market timing and strategies, optimize store and branch networks, and accurately forecast sales potential.
“In today’s highly competitive environment, knowing your market and identifying the sites with the greatest sales potential are critical to the success of any retail, restaurant or retail banking organization,” said Michael Hickey, executive vice president of operations, Pitney Bowes MapInfo. “By working with Metrostudy, Pitney Bowes MapInfo enhances the capabilities of its location intelligence and predictive analytics solutions, providing businesses with a timely view into new housing activity and fast growing markets so they can be the first to identify the next retail hot spots.”
About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.
Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading “Risk Factors.” Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.