LAS VEGAS, May 21, 2007 - Pitney Bowes MapInfo, the leading global provider of location intelligence, today introduced AnySite® Online Retail Modeling (RM) for Commercial Real Estate, a unique Web-based solution designed to help developers and brokers more accurately profile real estate sites and target the best potential retail tenants. AnySite Online RM delivers an accurate and affordable way for commercial real estate businesses to promote their properties to their ideal retail tenants.
“Identifying the local businesses and national chains that our area will best support is often a challenging and time-consuming process,” said Michael Valentine, senior planner, Saratoga County Industrial Development Agency. “AnySite Online RM delivers the market research and insight that we can use to profile and engage the most appropriate and promising retailers, particularly for Saratoga County’s smaller municipalities that may not have the research capabilities available to them.”
This AnySite real estate modeling solution uses demographics and lifestyle characteristics of a specific trade area to provide developers details into which retailers or restaurants are best suited for existing or proposed locations. In addition to listing the “best match” retail tenants, AnySite Online RM also provides specific contact information for each retailer along with a comprehensive marketing packet which the developer can send to the prospective tenant to provide compelling evidence as to why they should choose the specific location.
Using AnySite Online RM, commercial real estate developers can filter out retailers or retail concepts, as well as retailers that do not currently build within the same region as the analysis. This helps to dramatically increase the productivity and effectiveness of their retail recruitment efforts, while optimizing the mix of retail tenants at each location to maximize retail synergies and the success of the center. AnySite Online RM allows users to conduct unlimited retail attraction and “what if” market studies throughout the year to address changing market conditions and evaluation of new properties.
“AnySite Online RM for Commercial Real Estate can save developers and brokers countless hours of work by quickly and accurately identifying the retailers most likely to be interested in a site as well as produce an actionable strategy for the recruitment effort,” said Robert Buckner, vice president, global predictive analytical services at Pitney Bowes MapInfo. “The commercial real estate industry is highly competitive and AnySite Online RM gives professionals a distinct competitive advantage as it helps them to find and secure the businesses that will be the most successful in their locations.”
AnySite Online RM is available as an annual subscription-based service. For more information on AnySite Online RM for Commercial Real Estate, contact Pitney Bowes MapInfo at predictive_analytics@mapinfo.com.
About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.
Of Note
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading “Risk Factors.” Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.