, October 03, 2007 - Pitney Bowes:
What: Vince De Palma, EVP and President, Pitney Bowes Management
Services (PBMS), will discuss the value of diversity at Pitney
Bowes and best practices for businesses to tailor marketing
messages to reach diverse audiences. Included will be
information on localizing marketing collateral; turning billing
statements into advertising opportunities; and will highlight
how marketing campaigns can be designed to reach specific
diverse target audiences.
When: October 4, 2007, 1:30-2:15 p.m. EDT
Why: Pitney Bowes strongly believes in reinforcing the value that
diversity brings to businesses and customers in terms of
innovative thinking, problem solving and market understanding.
De Palma's discussion will highlight the value of diversity at
Pitney Bowes as well as thoughts on leadership and best
practices in marketing to diverse audiences.
Who: Pitney Bowes, a $5.9 billion mailstream technology company with
more than 35,000 employees worldwide, has been a leader in
workforce diversity including being named to Fortune Magazine's
"50 Top Employers for Minorities." Pitney Bowes' workforce
consists of more than 42 percent women and 42 percent
minorities. De Palma oversees PBMS, a $1-billion mailstream
outsourcing business unit with the company's largest diverse
workforce.
Where: The National Organization for Diversity in Sales and Marketing,
Inc.'s 3rd Annual Executive Leadership Summit, Omni Hotel at
the CNN Center Atlanta, GA.
Media Inquires:
Colette Cote, Pitney Bowes Inc.
T: 203 570 6061; E: colette.cote@pb.com
Marianne Fulgenzi, Pitney Bowes Management Services
T: 203 326 6118; E: marianne.fulgenzi@pb.com
About Pitney Bowes:
Pitney Bowes is a mailstream technology company that helps
organizations manage the flow of information, mail, documents
and packages. Our 35,000 employees deliver technology, service
and innovation to more than two million customers worldwide.
The company was founded in 1920 and annual revenues now total
$5.9 billion. More information is available at www.pb.com.