Portrait Interaction Optimizer V.5 Improves User Agility to Convert Inbound Customer Interactions into Revenue

TROY, N.Y., November 07, 2011 - Pitney Bowes Business Insight, a global leader in customer data, analytics and communication software and services, today announces the latest version of its highly successful Portrait Interaction Optimizer software solution for converting inbound customer interactions into retention and revenue opportunities.

Optimizing each customer interaction is the key to effective up-selling, cross-selling and superior customer service. This upgrade enhances a company’s ability to infuse customer-centric intelligence into its inbound customer touchpoints. Marketers can analytically determine the ‘best-next-action’ for each individual customer, wherever and whenever they choose to interact.

Portrait Interaction Optimizer enables customer data to be connected without duplication across siloed business units and disparate channels. With this solution, multiple customer channels can be managed from a single view. Analytically-driven recommendations provide contextual capability, guiding live agents throughout the duration of each customer dialogue.

Northern Europe’s largest IT service provider, Tieto, views this new user interface for its cloud service “iSuggest” as a perfect means to perform swifter analysis and administer real-time recommendations on all inbound and outbound customer interactions.

“The new user interface will help marketers become more agile, with a much-improved ability to administer real-time recommendations directly, without requiring IT assistance,” said Oedse de Boer, Director of Operations for Tieto. “Portrait’s Inbound marketing module not only deploys the most relevant message to customers, but also the message that is most likely to be accepted.”

Key features of Portrait Interaction Optimizer:

  • Extended inbound/outbound “fusion”: Inbound and outbound environments are now completely seamless and share common underlying components, metadata and even user interface.
  • Superior offer personalization: Tokenized prompts enable completely individualized offer content.
  • Boosted performance: Up to 4x faster with more than 3x throughput for greater scalability.
  • Faster deployment: Multiple deployment options including through the cloud.
  • Streamlined planning & collaboration: Integrated campaign calendaring, task management.

About Pitney Bowes Business Insight

Pitney Bowes Business Insight is a software and services company that provides solutions to help organizations acquire, serve and grow relationships with customers and citizens. These solutions enable lifetime customer relationships by integrating data management, location intelligence, sophisticated predictive analytics, rules-based decision making and cross-channel customer interaction management to increase the value of every customer communication while also delivering operational efficiencies.

Pitney Bowes Business Insight is a wholly-owned subsidiary of Pitney Bowes Inc. (NYSE:PBI), a customer communications management technology leader. For more information, please visit www.pbinsight.com and www.pb.com.