Time Warner Cable Increases Sales with Pitney Bowes MapInfo(R) Location Intelligence Solutions
TROY, N.Y., March 25, 2008 - Pitney Bowes MapInfo, the leading global provider of location intelligence solutions, today announced that Time Warner Cable, one of the largest cable operators in the United States, relies on location intelligence solutions to quickly identify new customers and increase sales in the Los Angeles area.
Time Warner Cable offers cable television, high-speed Internet, digital phone and wireless services in 33 states. During the last several years, there has been an increase in competition in most of the provider’s leading markets. Using Pitney Bowes MapInfo® location intelligence solutions, the Time Warner Cable business development team clearly identifies new sales opportunities through multi-layer mapping analysis. This enables sales teams to visually understand the relationship between data, geography and end-result performance, providing a new means of analyzing data that was not available by looking at a spreadsheet.
“MapInfo location intelligence solutions have become an integral and essential tool for business development,” said Ron Di Grandi, Director of Business Development, Time Warner Cable. “Viewing data in spreadsheets did not provide the information that we needed to fully grasp where and sometimes even why there were sales opportunities and challenges in a particular region. Our sales team is also now able to determine where they have made an impact and where they need to concentrate sales efforts.”
With MapInfo Professional®, the Time Warner Cable business development team can align sales territories based on optimal opportunity. For example, if one territory needs more attention, the business development team is able to easily add or shift the sales person in that area. In addition, when a new product is released, the appropriate numbers of sales people will be placed in that area to more effectively market the full line of products.
“Time Warner Cable provides a great example of how Pitney Bowes MapInfo location intelligence solutions can drive measurable business benefits across an entire company,” said Chris Cherry, Director of Communications Industry Strategy, Pitney Bowes MapInfo. “Growing competition is a critical issue in the telecommunications and cable industries. With Pitney Bowes MapInfo, Time Warner Cable is able to effectively manage their sales force and measure sales through new geographical data mapping and analysis solutions.”
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York state (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. As of December 31, 2007, Time Warner Cable served approximately 14.6 million customers who subscribed to one or more of its video, high-speed data and voice services, representing approximately 32.1 million revenue generating units.
About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. The company’s solutions are available in multiple languages through a network of strategic partners and distribution channels in 60 countries. Visit www.mapinfo.com and www.pb.com for more information.
This press release contains forward-looking statements involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of Pitney Bowes MapInfo products and integration of its products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company’s most recent annual report on Form 10-K filed with the Securities and Exchange Commission under the heading “Risk Factors.” Pitney Bowes MapInfo takes no responsibility to update any forward-looking statements.